TAXI MEDIA

THE NATION'S LARGEST TAXI
ADVERTISING NETWORK

OVERVIEW

Taxis go where the people go. Whether you want to reach millions of on-the-go consumers with high-frequency Taxi Tops or speak to a captive audience with Taxi TV, Verifone Media has the largest global Taxi advertising network.

PRODUCT SUITE

Standard Tops

Deliver eye-level, high-impact brand messaging to on-the-go consumers.

  • Mass reach/frequency in high-traffic areas
  • Two-sided, LED-illuminated

High Impact Tops

Draw attention and elevate your Taxi Top creative with a more premium look.

  • 30% larger and 100% brighter than Standard Tops
  • Three-sided High Impact Tops are also available in Las Vegas

Digital Tops

Take your taxi advertising to the next level with full-motion and HD video.

  • Customizable and dynamic
  • Real-time messaging
  • :15 and :30 second formats

Unique Tops

Create a head-turning brand experience with 2D and 3D extensions, clear canopies and other unique executions.

  • 2D and 3D Extensions
  • Clear Canopy
  • Custom 3D Design
  • Lenticular

Video Spot

Extend the reach of your ad spot by utilizing Taxi TV to reach a qualified, captive audience.

  • Dynamic, interactive capabilities
  • Geo-targeting and dayparting options available
  • Impressions are 100% guaranteed

Super Premium & Premium Spots

Achieve maximum impact and improve ad recall by being the first advertiser viewers see, and making sure your ad runs in every ride, every time.

SUPER PREMIUM VIDEO SPOT

  • Runs immediately after the TLC informational message, and before any other ads or programming

 

PREMIUM VIDEO SPOT

  • Runs immediately after the first news break, before the standard programming loop begins

Payment Screen Sponsorship

Increase brand awareness with relevant messaging at the point of sale.

  • Companion ad on the screen for the entirety of the payment process
  • Unique placement reaches 100% of riders
  • Unskippable- all riders must see and interact with the payment screen

Action Banner

Drive your message home with contextual messaging or persistent branding alongside your Video Spot.

  • Static banner(s) present for the entire length of the Video Spot
  • Encourage action with a Text-to-Engage component, a link to a Custom Microsite, and more

Taxi Wraps

Create buzz around town and capture attention with branded wrapped vehicles.

  • 4-door and full taxi wraps
  • Shuttle bus wraps available in Las Vegas
  • Pair wraps with Taxi Tops for maximum brand exposure

Staging Events

Get people talking about an event, premiere, store opening or new product launch by taking over the venue with taxis.

  • Provide transportation for VIPs
  • Offer free rides to the public
  • Create photo ops for attendees

Interior Sponsorships

From taxi partitions to seat covers, provide a unique experience while the passenger is in the backseat.

  • Capabilities include seat wraps, window clings, seat belt branding and partition adverting
66% A18-49 COMP
42 MEDIAN AGE
$86K AVERAGE HHI
56% MEN
44% WOMEN
100% ON-THE-GO

NETWORK SCOPE

Taxi Advertising in Top US Markets

Talk to a Sales Representative

Learn about all of our U.S. and international markets.

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